Understanding Verified Carbon Units (VCUs)

Learn about the market forces that are contributing to the decline in the supply of fly ash and the need for concrete producers to seek viable alternatives.

As climate accountability intensifies, real estate developers, sustainability teams, and procurement leaders face increasing pressure to demonstrate near-term progress alongside long-term net-zero targets. One of the biggest (and often overlooked) levers? Embodied carbon in buildings. While operational emissions have long been the focus of decarbonization strategies, there’s a growing realization that the materials used to construct our buildings carry a significant—and immediate—carbon cost. And those decisions are being locked in right now.