Taking Responsibility for the Skies: A Q&A with VIH Execujet on Choosing CarbonCure Carbon Credits

When VIH Execujet, a leader in business aviation, signed a three-year offtake agreement for CarbonCure carbon credits, it signaled more than just another sustainability milestone. It showed how companies in hard-to-abate sectors can take measurable, permanent action today, while supporting technologies that also benefit local industries.

We spoke with Dave Des Roches, Director of Business Development at VIH Aviation Group, Execujet, about what motivated their decision and how it fits into their broader sustainability vision.

Q&A on Why Execujet Chose CarbonCure Carbon Credits

Q: What motivated Execujet to choose CarbonCure credits over other carbon removal options?
Our priorities were to secure credits that could be retired with permanence and immediacy. The application was direct and had a tangible benefit, maximizing the efficiency of our contribution. When we evaluated our options, CarbonCure stood out as the clear standout, meeting all of our criteria. 

Q: How does this initiative fit within Execujet’s broader sustainability strategy?
As a third-generation, family-run business, the long term is always the vision. We consider how our actions can benefit the next generation. Operating in private aviation means the industry focuses on high-level sustainability targets, but at our level, we want to act where we can have a real impact. Today, that means addressing our carbon responsibly and with permanence.

Q: What advice would you share with others in hard-to-abate sectors looking for credible ways to offset emissions?
For others who face similar challenges, I encourage you to dig deep into the story of where and when credits are retired and where the money goes. We chose CarbonCure because the credits are retired with immediacy and in a demonstrable way. The permanency is forever via a carbon contribution that improves the quality of the end product in construction.

At a time when housing and infrastructure are being produced in massive quantities, it made sense for VIH Execujet to partner with CarbonCure. We looked at alternatives and based on our selection criteria, we feel very confident in our choice.

CarbonCure’s model resonates with carbon credit buyers and concrete producers alike

CarbonCure’s technologies inject captured CO₂ into concrete where it immediately mineralizes and embeds within the material, enabling reductions of carbon-intensive cement while producing the same high performance concrete products. Each carbon credit represents a verified, quantifiable climate benefit.

Revenue from credit sales is shared with participating concrete producers, creating a clear financial incentive for the adoption of CarbonCure’s technologies and the production of lower-carbon concrete.

So when buyers like Execujet purchase CarbonCure credits, they’re not just offsetting emissions, they’re supporting innovation in another industry with hard-to-abate emissions and creating ripple effects across global construction.

Execujet’s support demonstrates how credible, science-backed carbon credits can bridge sectors and accelerate real-world decarbonization.

Together, CarbonCure's network of sustainable concrete producers and carbon credit buyers have already achieved measurable global impact:

To learn more about how CarbonCure’s carbon credit program, visit carboncure.com/carbon-credits.