Superior Materials Brings Sustainable Concrete Solution to Michigan

Welcome to Michigan, the perfect summer location for our fourth stop on our Around the World with CarbonCure tour; watch for more about where we’re headed next at the end of this blog!


This month we are pleased to introduce you to one of our newest customers, Superior Materials. Superior Materials along with our subsidiaries Builders’ Redi-Mix and Superior On Site, specialize in high-performance concrete with exceptional quality and service. With 250 employees, 180 trucks, 14 locations and 17 plants, the family of companies serve Central and Southeastern Michigan. 

With a deep commitment to sustainability, Superior Materials provides numerous environmental alternatives for designers and contractors. They are the first ready mix producer to bring sustainable concrete solutions to Southeast Michigan, having installed CarbonCure’s technology in May 2021. 

“We work closely with designers and contractors to reduce the carbon footprint of their projects,” said Jeff Krupcale, President of Superior Materials. “We pride ourselves on using the best strategies, from Portland-limestone cement, concrete additives, supplementary cementitious materials – and now CarbonCure. CarbonCure provides a great opportunity to reduce the carbon footprint of our concrete and meet the growing demand for sustainable solutions.”

Following an easy installation of Carbon Cure’s technology, Superior is now working closely with CarbonCure’s Technical Services and Support (TSS) team. They are currently reviewing historical data, and conducting commissioning trials, analysis and mix optimization. In addition, CarbonCure’s Market Development team will be providing sales and marketing training and lead sharing to support Superior Materials objectives to drive more business in the residential, light commercial and industrial sectors.

Are you ready to explore Michigan? From the outdoors to the cosmopolitan, the Great Lake State has it all. 

Michigan’s Ultimate Summer Bucket List

From Breweries to Boating to Museums to Festivals to Camping, Michigan is a must stop for an unforgettable summer. We recommend these activities listed on Pure Michigan’s website.

  1. Explore Shipwrecks of the Great Lakes
  2. Spend a Day Paddling a Michigan Waterway
  3. Stay the Night in Michigan Wine Country
  4. Explore the Mushroom Houses of Charlevoix
  5. Bike an Urban Trail

And much more!

Visit Mackinac Island

Rated by most travel sites as the #1 Destination in Michigan, Mackinac Island offers visitors the best in old-world charm – from horse-drawn carriages and Victorian buildings. Cars were banned in 1898, so tourists can only access the island by ferry or plane. Often referred to as the Jewel of the Great Lakes, Mackinac Island offers visitors quaint B&Bs and inns, along with grand hotels, award-winning restaurants and a whole host of activities, from hiking, paddling and biking. 

Experience Michigan’s Spectacular Fall Color

Are you seeking spectacular fall color? Hues of red, orange and yellow are abundant across Michigan in the autumn. Pair that with horseback fall color tours, autumn festivals, apple orchards, cider mills and farmer’s markets and you have the perfect vacation awaiting you mid-September through the end of October. 

Our Next Stop

Next month, we are traveling to Singapore, 9,382 miles (15,099 kilometres) from Detroit, Michigan—literally around the world! Here we will visit Pan-United, our first concrete producer outside of North America. If you haven’t had a chance yet, sign up here to avoid missing it! 


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